Royal blue announced as University’s hue

By By Nate Karlin |

Wednesday, February 9, 2005





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The University of Kansas announced Monday that royal blue was the University’s official shade of blue.

The change is a part of the University’s integrated marketing plan, said David Johnston, KU director of marketing.

“The KU image is very diffuse and inconsistent,” he said. After discussions in December, students, as well as as alumni, faculty and staff chose royal over other shades of blue, Johnston said.

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