Friday, March 18, 2005
Zach Koenig, Plymouth, Minn., senior, jokes around during a break in his “Industrial Design IV” studio class. The class has been making designs for new fishing devices, some of which hang on the walls in front of Koenig. Students will present their designs at the beginning of April.
Industrial design students have a challenge: Create a fishing product to attract young people to the sport that costs less than $20 to buy.
For some of the students, there’s another problem: They’re vegetarian.
“It’s kind of strange thinking up different ways to kill living things,” Ben Thompson, Ottawa senior, said.
Moral dilemmas aside, Thompson and Sean McCue, Roeland Park senior and a vegetarian, worked on creating a product aimed at the youth market for Zebco, a Claremore, Okla., fishing gear company for his “Industrial Design IV” studio class.
Instead of focusing his product on catching fish, McCue made a product to help anglers cast better and would be a game for children.
His product would be bright and colorful cartoon-like targets of ducks, fish and frogs that could float.
The user throws the target out and tries to catch them with the fishing rod. This practice helps the angler’s aim and casting technique, McCue said.
McCue plans on making the targets biodegradable in case they float too far away to be retrieved.
“Fishermen are wanting to preserve this kind of hobby,” McCue said. The targets won’t harm the lake, McCue said.
Thompson created a bobber — a plastic float attached to the fishing line to keep bait at a certain depth — that keeps the hook next to the bobber until it hits water.
This prevents the hook from being caught in the angler’s skin or clothes when casting, Thompson said.
Before designing, students split into research groups to study Zebco’s competition, why or why not people fish and fishing technology.
This research helped the students get a better grasp of the sport because most of the students haven’t fished for a long time, said David Starr, adjunct professor of industrial design.
Bryce Ludwig, Olathe senior, is developing a reel with a digital screen that shows how much line the user casts and other statistics, aimed at keeping children 12 to 16 years old from being bored while fishing.
The reel will give the fisher something to do while waiting for a fish to bite, Ludwig said.
Students are developing their designs from a variety of methods including sketches, three-dimensional rendering software and clay models.
Students will present their prototypes to Zebco representatives April 11.
The assignment gives Zebco an untainted look at fishing from a younger generation, said Marde Burke, manager of industrial design for Zebco.
Three of the designs will be selected to get an interview for a summer internship with Zebco, and a fishing trip to Lake Texoma in Oklahoma, Burke said.
Thompson said he would pass on the fishing trip.
“I would ask for the cash equivalent,” the vegetarian said. “Maybe I could sell it on eBay.”
Edited by Jesse Truesdale
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