Tuesday, April 17, 2007
Kansas Athletics announced Monday that it has signed a 10-year, $65 million multimedia contract with ESPN Regional Television and Host Communications.
The new multimedia contract signed by Kansas Athletics on Monday was the third major contract signed since Athletics Director Lew Perkins came to campus in 2003.
2005 — Kansas signed a $40.2 million, seven-year contract with ESPN Regional television.
2005 — Kansas signed a $26.67 million, eight-year apparel and merchandise contract with Adidas.
2007 — Kansas signed a $65 million, 10-year contract with ESPN Regional television and Host Communications, which replaced the 2005 with ESPN Regional.
Under the terms of the agreement, Host will serve multiple marketing functions for the Athletics Department. Among their functions will be selling, producing and distributing Kansas’ radio broadcasts of football and men’s and women’s basketball games and coaches’ shows. Host is also responsible for television broadcasts of games, game-day programs, corporate sponsorship, hospitality events and venue signage. ESPN Regional will manage the television production and distribution for Host and the department.
“We are delighted to be represented by two of the finest names in college sports,” Athletics Director Lew Perkins said in a media release. “ESPN is recognized as a leader in college sports television, and Host is a pioneer in collegiate marketing, recognized as one of this country’s top sports marketing agencies. Together, they give Kansas Athletics a great one-two punch.”
“Kansas is one of the premier athletics programs in the nation,” said Tom Stultz, president and chief executive officer of Host. “We are thrilled and honored that KU and ESPN have chosen to work with Host. We look forward to being part of the Jayhawk family for a long time.”
Host holds multimedia contracts with at least 10 major universities, including Big 12 Conference schools Nebraska, Oklahoma State and Texas.
The agreement signed Monday replaces a previous contract between Kansas Athletics and ESPN Regional. The previous contract, extended in July 2005, was good for seven years and worth $40.2 million.
This is the third major contract signed by the department since Perkins came to campus in 2003. Along with the two ESPN Regional contracts, Kansas is in the second year of a seven-year, $26.67 million athletic apparel and equipment contract with Adidas.
Kansan senior sportswriter Ryan Schneider can be contacted at rschneider@kansan.com.
— Edited by Joe Caponio
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