Wednesday, July 18, 2007
If there were a guide for young women on how to fix a toilet, Amy Rottinghaus would have it “covered.”
Rottinghaus, Baileyville junior, designed three book covers for a series of “Tech Girl” do-it-yourself books as a project for a typography class.
The three covers titled, “Woman Plumber,” “Female Mechanic” and “Electrical Girl,” won Best of Show in the graphic design category in the magazines competition. The covers will be featured in the upcoming issue of the national magazine Creative Quarterly.
Amy Rottinghaus, Baileyville junior, won Best of Show for her book cover designs. Her work will be featured in the upcoming issue of Creative Quarterly.
Rottinghaus said she wanted to create something hip and fun for young women that would provide do-it-yourself help on everyday technological tasks.
Creative Quarterly features the work of college art and design students from across the country and Canada. Rottinghaus said her teacher mailed her work in at the end of the spring 2007 semester when Rottinghaus left for a three-week study abroad trip in Germany and Italy. When she returned she received the news that she had won.
“I was really surprised. Being a sophomore, you don’t really expect to be able to compete with people all over the nation who are upperclassmen,” she said.
The contest also gave Rottinghaus a chance to see how the design program at the University stacked up against other schools, she said.
“Competitions give us a chance to kind of critique each other without actually being in the same classroom,” she said.
Andrea Wertzberger, assistant professor of design, said Rottinghaus surpassed her expectations.
“It’s a project beyond sophomore level,” Wertzberger said.
Wertzberger also said that although book covers generally do well in the contest because people can easily understand them, she had no idea Rottinghaus would receive the Best in Show prize.
Rottinghaus said the project — as well as her interest in graphic design — was influenced by her family. Her sister is also a graphic design student, and her mom runs a sign business. For the Tech Girl book covers, however, she gives some credit to the males in her family. Rottinghaus said she grew up on a farm and learned a bit from her dad and her brother, both of whom she calls “technology-savvy.”
Creative Quarterly is sent to more than 1,400 colleges and universities and reaches about 30,000 students, according to the magazine’s Web site. Rottinghaus will receive a year’s subscription to Creative Quarterly and its sister publication, 3x3 Magazine, as her prize.
—Edited by Ben Smith
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