Uniforms to adopt official University font

By Dylan Schoonover

Wednesday, July 25, 2007

The University’s nearly $90,000 lettering will become more prevalent this fall.

The Kansas Athletics Department said the uniforms used by the football and men’s basketball teams for the upcoming seasons would remain mostly the same, but would include the Trajan font that the University adopted two years ago.

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Associate athletics director Jim Marchiony said the colors wouldn’t change and the look wouldn’t be much different except for the font on the uniforms.

“It’s all part of the University’s effort to unify the graphic look,” Marchiony said. “This year basketball and football will change over. When other programs uniforms wear out, they will be changed as well.”

The department pledged four years ago to follow the University’s lead in incorporating its new graphic design standards.

Football helmets will feature the KU logo lettering in Trajan. In Mark Mangino’s five years as head coach the helmets have had a KU logo in a block font.

Numbers and letters on the football jerseys will also change to Trajan. The new uniforms are expected to be released at Kansas’ media day later next month.

For nearly 20 years, the men’s basketball uniforms have featured some version of the same font, called “western” or “circus” by many.

While the new visual identity, including the new KU logo and changes to the Jayhawk, cost the University $88,900 in 2005, the athletics department will not be forced to pay for the new uniforms because of its contract with Adidas.

—Edited by Ben Smith

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