Thursday, March 1, 2007
When Hurricane Katrina devastated New Orleans, Wade Penhorwood wanted to help but didn’t have a lot of money to give. Penhorwood and his sister combined a love for art with their desire to help when they founded pretty:darn:swell, online at www.prettydarnswell.com. The site sells submitted artwork with a portion of each sale benefiting a charity of the artist’s choice. The Web site has raised more than $10,000 for almost 100 different charities, Penhorwood says.
Here’s how it works: Artists send in their work, specifying to which charity they would like to donate. Penhorwood then chooses which artists will be featured on the site. The rest is up to buyers. Each print costs $20 — $10 stays with pretty:darn:swell to cover the cost of printing and shipping, $5 goes back to the artist, and the remaining $5 goes to the chosen charity.
The pieces are as diverse as the charities they sponsor, which range from the Special Olympics to animal protection agencies, and no credentials are required to submit a piece. Penhorwood wants people to feel like they’re contributing something by supporting artists and worthy causes, he says. “It’s only $20,” he says. “You could buy your friends some coffee with that money, or you could give back.”
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