Thursday, October 18, 2007
Last Tuesday, the beloved iPod met its latest rival, Microsoft’s Zune.
It’s the second time around for Microsoft trying to enter the nearly monopolized digital audio player market. The iPod holds 70 percent of the market, while the Zune, since its premier release last November, accounts for just 10 percent in a distant second.
So what does Microsoft have up its sleeve to squash its much revered competition? First off, since its rather unsuccessful release last year, the Zune has been markedly revamped. Features now include WiFi, built-in FM, and a three-inch screen that can be viewed as widescreen. Marketplace, Microsoft’s version of iTunes, features 1 million unprotected songs available to download directly to the Zune, according to www.zune.net.
The Zune comes in five colors and runs between $150 and $200.
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