Kansan ad staff receives national awards

Tuesday, April 1, 2008

The advertising staff at The University Daily Kansan received 11 national honors, including “Best Staff of the Year,” at a conference in San Antonio over the weekend.

The awards, given by College Newspaper Business and Advertising Managers, Inc., or CNBAM, put The Kansan ad staff at the top of the field of college newspapers with a weekly circulation of 40,000 or more.

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Awards

-Best Advertising Staff in the Nation

-Best College Newspaper

-Student Business Manager of the Year - Jackie Schaffer

-Student Sales Manager of the Year - Ari Ben

-Student Sales Rep of the Year - Laura Vest

-Best of Category - Best Special Section (Sex on the Hill)

-Best of Category - Electronic Banner Ad - Display (Dairy Queen)

-First Place - Best Electronic Banner Ad - House (Facebook)

-First Place - Best Back to School Section

-Third Place - Best Run of Press Display Ad (Aberdeen apartments)

-Third Place - Best Run of Press Group Promo (NCAA brackets)

It was the second year in a row that the staff, which brings in $1.2 million of sales revenue each year, was honored as the best in the nation, and the third time since 2001.

Jon Schlitt, sales and marketing adviser for The Kansan, said the award ceremony signaled the ad staff’s success.

“Basically the ceremony is the Oscars of advertising,” Schlitt said.

Katy Pitt, Rosevill, Min., senior and sales manager for the advertising staff, attributed the awards to hard work, long hours and the staff’s tight-knit relationship.

“It’s phenomenal,” Pitt said. “This is the culmination of all our work.”

Along with recognizing the whole staff, three CNBAM awards also highlighted the achievements of individual staff members.

Laura Vest, Augusta junior, won the award for Student Sales Rep of the Year.

Vest exceeded her ad sales quota by an average of 66 percent in 2007.

“To be recognized as the best sales person in the United States is unbelievable,” Vest said. “I’ve never felt anything like that before, ever.”

Jackie Schaffer, Houston senior, was named Student Business Manager of the Year, an award based on leadership skills.

Schaffer, who has worked at The Kansan for six semesters, said her personal achievement was just a piece of what made the ad staff successful last year.

The third individual recognition award, Student Sales Manager of the Year, went to Ari Ben. Ben, who graduated in Dec. 2007, now works as a sales rep at the Kansas City Star.

Schlitt said the staff’s success in an age of shrinking ad revenues for newspapers was a tribute to the quality of work they put forth.

“We’ve got a great legacy here at the paper,” he said.

—Edited by Mandy Earles

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