New song celebrates Jayhawks’ national victory

Thursday, April 10, 2008

breakbox

Listen to the mp3: BicMedia's "Love That Crimson Blue," a tribute to the 2008 Kansas basketball team.

Contributed photo

Kansas fans have a new anthem to go along with Monday night’s NCAA Championship victory against Memphis.

BicMedia of Leawood released a rap remix of the Rock Chalk chant titled “Love That Crimson Blue” celebrating the Jayhawks’ participation in the Final Four. Owner Julian Bickford, Lawrence resident from 2001 to 2004, said the company had previously released a similar song in 2004 but this year’s tournament run inspired a new version.

“When we won the Elite Eight and beat Davidson, we all got really pumped up,” he said. “We thought we would pull it back out, dust it off, update it and make it more current with the new players and everything.”

The song has appeared on radio programs, YouTube and in bars across the country. Bickford said the song had “spread like wildfire”, and he had received calls from San Antonio and New York during the past few days. He said there were plans in place to update the current version with one reflecting the national championship victory within the next few days.

The track and a ringtone version are available for purchase at bicmedia.com.

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