Tomorrow's news: Subtle Butt

By Sean Rosner

Thursday, December 11, 2008

If your Thanksgiving break involved suffering through a relative’s post-turkey silent-but-deadlies, don’t worry: You have help for the next holiday. Enter Subtle Butt, a disposable patch that neutralizes the smell of passed gas.

Subtle Butt adhesive patches are made up of one layer of antimicrobial fabric and one layer of activated carbon. When stuck on the inside of underwear, Subtle Butt patches help eliminate the odor of farts.

The Subtle Butt fabric was originally designed for hunters, so that animals wouldn’t be able to smell them. California inventor Kim Leone Olenicoff came up with the idea to turn the fabric into an adhesive patch during a plane ride back from Mexico, before which she says she and her cousin ate a few too many tacos.

Amber Zbierski of the company Garment Guard, which produces Subtle Butt, says the company introduced the product in December 2007. Zbierski says Subtle Butt sales have grown steadily since then, and have picked up during the holiday season.

“It’s a great stocking stuffer,” Zbierski says. “It’s a guaranteed laugh for the person who has everything.”

Zbierski says one of the company’s biggest difficulties in selling the product is convincing people that it’s real.

“A lot of people think we’re kidding,” Zbierski says. “It actually does work if you give it a try.”

A pack of five Subtle Butt patches costs $9.95. Visit www.garmentguard.com for more information.

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