Beat the Bookstore leaves 12th and Indiana St.

Thursday, February 7, 2008

Beat the Bookstore, at 622 W. 12th St., has joined the list of businesses to leave the corner of 12th and Indiana streets. But, unlike Yello Sub and The Crossing, which shut down in the fall, Beat the Bookstore has relocated to 1741 Massachusetts – the former location of the adult novelty store Naughty but Nice.

The paint was still drying and the bookshelves were empty, but on Monday, Beat the Bookstore co-owner Denise Keating said that the store was open for business.

Photo by Rachel Seymour

Dan Keating, co-owner of Beat The Bookstore, shovels the parking lot at their new location on Wednesday. The bookstore's new location is 1741 Massachusetts Street.

“If they could find the book they wanted in one of these boxes, we would sell it to them,” said Keating, who co-owns Beat the Bookstore with her husband Dan.

Beat the Bookstore opened last May as an alternative to KU Bookstores, 1301 Jayhawk Blvd., University Book Shop, 1116 W. 23rd St. and the Jayhawk Bookstore,1420 Crescent Rd.

The bookstore’s business concept is to offer cheaper textbook prices and high buy-back prices.

The Keatings said they heard rumors a short time after they opened the store at 12th Street that the building they shared with Yello Sub was going to be sold.

But, they weren’t formally notified until last fall that they would have to move (the corner of 12th and Indiana streets is the proposed location of the Oread Inn hotel project).

The Keatings said they began looking for alternative locations soon after.

The 1741 Massachusetts St. location became available after a judge’s ruling said Naughty but Nice was in violation of a city code. Lawrence restricts adult-themed stores to locations along highways. Naughty but Nice left the building in early January.

“We liked the old location, but it was too small,” Denise Keating said.

Although, she said Beat the Bookstore liked its proximity to the KU Bookstores at the old location because University students could compare prices with it.

However, due to its small size at the old location Beat the Bookstore couldn’t carry a lot of books.

Jono Gaughan, Leawood junior, who lives one block away from the old Beat the Bookstore location, said he’d bought books from the store twice and looked around two or three other times.

“The last time I went in there, the selection was pretty small,” Gaughan said. “But I’m a film major and a lot of students don’t need film books.”

Gaughan said he saved money by going to Beat the Bookstore, but said he wasn’t sure if he’d want to drive to the new location.

“The Union is just a short walk away for me,” Gaughan said.

—Edited by Nick Mangiaracina

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