Thursday, March 6, 2008
In the age of the Internet, countless bands pop into the public’s collective conscience, only to disappear into MySpace purgatory a few weeks later. For the casual music fan, it can all be too much to follow, which is why we have Pandora.com. Created to put to use the data collected from the Music Genome Project, an application that studies and groups popular music, Pandora serves two purposes according to founder Tim Westergren.
“First, it’s a radio service that allows you to easily personalize what you’re listening to,” Westergren says. “And second, it’s a place where you’re going to hear a lot of music you’ve never heard before.”
The site is free and easy to use. The user fills out a short registration form, the enters a favorite band and, “Voila!” A personalized station is created. For example, if a user enters The Decemberists, the station starts playing the band’s song “From My Own True Love.” The site then moves on to other songs with a similar sound such as an Elliott Smith track, followed by a song by Fruit Bats. If you don’t dig everything that pops up, simply use the skip button or you can also offer feedback about a particular song.
Part of the reason for Pandora’s success is that not only does it accept major label artists, but it also reviews indie-label acts. Next time you want to explore new music, make it easier on yourself and let the people at Pandora do the grunt work for you.
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