Friday, October 31, 2008
Sarah Palin is proof that topical Halloween costumes never go out of style.
With the presidential election drawing near, many employees from costume stores in Lawrence have noticed a marked increase in sales of Palin-esque wigs and glasses.
Amy Mihalevich, St. Louis senior, works at Sarah’s Fabrics, 927 Massachusetts St., where there has been much interest in Palin wigs this week. The shop sells wigs modeled after the vice presidential candidate’s signature hairstyle. Mihalevich said the look consisted of bangs in the front, half up, half down style, with brown hair and auburn highlights.
“She is a character,” Mihalevich said. “She is not just a normal person.”
At buycostumes.com, an online costume retailer, those searching for a costume can find a variety of accessories for a colorful Palin ensemble. The Web site features latex Palin masks, paper masks, a kit that includes a wig, glasses and a campaign button, and separately sold glasses and campaign buttons.
Karen Van Ert, director of marketing for buycostumes.com, said that in less than a week the store was sold out of its 200 Palin kits. It sold 4,000 paper Palin masks in a month and a half.
VamErt said another feature of the site was the opportunity to vote with the purchase of a political candidate mask. She said since 2000, the poll had successfully predicted the next U.S. president.
Fun and Games, 1601 23rd St., has sold multiple Palin wigs and glasses daily. But they also had little time to order Palin items.
Kyle Billings, owner of Fun and Games, said the popularity of dressing as political candidates was a way for people to express either their like or disdain for the candidates. The sales for Palin attire are consistent.
“It is fun for women to dress up as her because they can be creative with the look,” he said. “She is definitely in the top ten.”
With the constant coverage of the presidential race, it would seem that the political spirit would carry on over to Halloween. Billings said that aside from the interest in Palin costumes, this has been a slow political Halloween season.
— — Edited by Arthur Hur
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