Doing the cha cha

Do you like fedora hats or lanyards better? What does a female orgasm feel like? What’s the location of an animal hospital in Indianapolis?

These may seem like strange questions, but for James Milin, they’re just part of a day’s work. Milin, Chicago junior, works as a guide for ChaCha, a text- and Web-based information service.

Here’s how it works: Text any question you have to 242242 (ChaCha) from a mobile phone, and get an answer back on your phone within minutes. Other than standard text messaging costs, the service is completely free.

ChaCha began as a Web-based search engine in September 2006. It was co-founded by Brad Bostic and Scott Jones. ChaCha is only Jones’ most recent technological success. In 1988, as chairman and chief scientist of Boston Technology, Inc., Jones developed a voice mail system that was used by Southwestern Bell, Bell Atlantic and Bell South telephone companies.

ChaCha launched its text messaging service in January 2008 at the Sundance Film Festival in Park City, Utah. The company was the official text answers service for the festival, providing event information to festival-goers.

“We had a lot of celebrities that loved it. Quentin Tarantino was a big fan,” says Susan Mitchell, vice president of marketing at ChaCha.

Since launching in January, the text service has answered about 20 million questions, and has had about one million users. Mitchell says ChaCha’s target market is people between the ages of 18 and 24 because of how active they are with their cell phones.

ChaCha’s growing popularity is beginning to make its way to the KU student body. Shane Kanter, Overland Park junior, says he found out about ChaCha through an online forum, and now uses it three to four times a day. Kanter uses the service to get directions, check the weather and find places to eat, but he says he also uses the service for more novel purposes.

“It settles a bunch of bets and a lot of stupid disputes, like, ‘How much Jell-O would it take to fill an Olympic-size pool?’” Kanter says.

Some KU students, such as Milin, often find themselves on the opposite side of those questions while working as a ChaCha guide. Guide applicants are tested on their ability to quickly find accurate information before they are permitted to work. Guides are paid 20 cents per question answered, and they work from their computers, answering the questions with a program similar to an instant messenger program. Milin, who has worked as a guide for six months, says he usually makes between $6 and $9 an hour.

“I’m on Sunday. In a bathrobe. Just working. It’s pretty chill,” Milin says.

Mandy Toomey, Minneapolis, Minn., senior, also works as a ChaCha guide. She says she likes the job because she can work whenever she wants to. Toomey tries to answer about 100 questions a day, which nets her $20.

Guides can find the information using a search engine, or by using Web pages with information on frequently asked topics that have been set up by ChaCha. Milin says that guides are supposed to answer questions within three minutes. In addition to their answer, guides also provide a link to the Web site where they got their information, allowing ChaCha users to do more research if they choose.

So whether you are lost on a road trip, wondering when the next showing of Tropic Thunder is, or are just trying to settle a bet with a friend, ChaCha is just the tool you need.

 

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Comments

I knew real people were behind the scenes but I didn't know I could be one of them. After I read this I went to their site (chacha.com) and applied to be a guide. It was easy, now I just have to pass the entrance tests. Thanks for the article! ChaCha rocks!

I work for ChaCha and there are multiple details missing from your little expose on them. First, the base pay is a dime a question, unless you meet the Top Guide criteria, of which, only about 2,000 of 35,000 guides do each week, then it is 20 cents. Top Guide is entirely subjective, meaning that it depends on what the Quality Control person thinks or feels about your answer, taking away all validity of the achievement. When we signed up, we signed on agreeing to a pay rate of twenty cents per question answered, but there is a neatly written clause in the agreement that allows pay rate changes without notice. Their communication to their guides is lackluster. If you send a feedback (the way they prefer you communicate), you are doing well to hear a response in less than a month, and often you will not get a response at all. They classify us as independent contractors, yet specify exactly how we must do the job, tip-toeing the line of IC/employee. Third, on the company provided message board, which we were told is for discussing the job Good and Bad, they censor it so hard, that any negativity is either deleted or moved so it cannot be found. If you post something that is shady that they have done, it gets deleted inside of five minutes. They try to maintain this image of being innocent and for the best, but the way they treat their Guides is highly suspect. There is little to no communication between the Guides and ChaCha other than Feedback, which goes unanswered. You can call their headquarters phone number, leave a message because nobody answers, and not get a call back. The employees on the forum, do not accept personal messages anymore. There is no way for us to contact them to ask a question about why something happened, or what we can do to fix it. If this sounds acceptable to you, that is fine, but we want answers.

The questions are answered mostly by the disabled, work at home moms, and others whose opportunities are limited. Chaha has had financial problems and reduced pay to slave wages and is protected by defining the "guides" as independent contractors. Typical pay is $3-$6 /hour! You can log in to take questions whenever you want and that's what's attractive to their workforce. Even college students are leaving in droves since a recent pay cut. While ChaCha would say they are providing a service to people whose employment opportunities are limited, there is a fine line between opportunity and exploitation.

They use the same philosophy that the Rent-to-Own appliance centers and check cashing/cash advance stores use. Yes, I guess they supply a service, but the service does take advantage of others.

Cut them some slack. The service is free, so they needed a business plan that doesn't cost much. I think guides have it good- answer some questions online in your spare time, get paid. Guides are tested and trained so who cares who they are? As far as complaining, I don't blame them for ignoring calls to their HQ, how is that productive? No company would last long paying unfair wages and ignoring employees, something tells me the accusations are bit inaccurate...I like ChaCha and want to give them the benefit of the doubt

interesting

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