Thursday, September 24, 2009
Cisco Adler is a music producer, member of rap group Shwayze and record producer Lou Adler’s son. Although Adler was sitting on a plane about to take off to Dallas, he told the flight attendant to hold on so he could talk to Jayplay about his newest album, a possible acting career and his love life.
Contributed photo
Beach boys: Cisco Adler (left) and rapper Shwayze have gained popularity with their summer anthems. Adler, who is also a music producer and actor, provides the instrumentation for the duo’s songs.
Jayplay: How long have you known you wanted to be in the music industry?
Cisco Adler: My first inclination was when I found hip-hop as a teenager. It was a kind of rebellion against my father, who is in the rock business. But basically I was just a little white kid who wanted to be a rapper. Once I started actually doing it, I fed the hunger. I decided to go into rock after that.
How did you meet Aaron Smith (Shwayze)?
We met in Malibu. It is a simple town. We started hanging out and I gave him his nickname, “Shwayze.” We started playing music together and I realized I had discovered a diamond in the rough. At the time, I wanted to be a solo act. He is a rapper and I started to throw my rock genre into it. We started having our own kind of music with no rules. It was a beautiful accident.
If you could put Shwayze into a musical genre, what would you call it?
It is a beach-time summer vibe, mixed with something to play in the clubs. Our first album, Shwayze, we were just trying to get our own sound. We were playing it safe and not trying to go too many places. In our newest album, we have finally reached our ideal genre. We have many songs. Basically, we are trying to show that we are not just a one-trick pony.
What are you and Shwayze’s individual roles in the group?
Aaron (Shwayze) raps and I play all the music and sing the hooks. I am also the producer so we finish off the sound together.
In your newest album, Let it Beat, you work with celebrities such as Snoop Dogg. What was that like?
It was cool. The way we worked with the features was very cool. We wanted to go with friends and influences, and Snoop was one of them. We were blessed to have him on our album. Now, people can’t say shit about us.
What type of instruments do you play?
I do all the music on the records. I play piano, guitar and drums. I also mix all the tracks myself. I have played instruments since I was 10 and I couldn’t get enough of it.
You and Shwayze had your own series on MTV, Buzzin'; have you ever considered a possible acting career?
Most definitely. I have produced and acted in a film called Sweetie Pie, along with my friend Paris Hilton. Also Shwayze and I are working on a new film called Big Jack’s Tickets, which is a comedy. Basically I am kind of a jack-of-all-trades, master of all and none.
In your newest single, “Get You Home,” you talk about hooking up with girls and spill about different sexual encounters. You say in your song that “none of it is fantasy” and “you live to tell the tale.” Can you share any of your encounters?
I do not kiss and tell. We are selling a lifestyle and not just music. I will say that all of the lyrics are real and not bullshit. We sing about love, and even love lost.
How does it feel to rise to the top so quickly?
It is a lot of different emotions, especially since our album was released around the time that other giant tracks were released. I came into the business being known for whom I have fucked, and now I am known for my passion in life.
You have been paired up with celebrities such as Paris Hilton, Mischa Barton and Kimberly Stewart. Dating anyone famous as of now?
I actually am taken. I have a beautiful model girlfriend who is normal. I am done dating actresses. You can never understand if their tears are real. I am just over psychopaths.
Would you ever date a KU girl?
Yeah, I would date a farmer’s daughter. I have actually dated many girls who are not in the spotlight. I do not constrict my love life. My girlfriend right now is the most normal girl. She is not a psycho like most. I really do not have a specific type, but I do tend to gravitate to funny, smart women.
What are your future plans?
I started a new label known as Bananabeat Records. I have also just launched a new artist named Chris Young.
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