Thursday, March 4, 2010
We are constantly peering into the lives of family, friends, strangers and even celebrities through different forms of media. Instead of sitting on a bench at the park, we’re now using the screens on our TVs, phones and computers to do our people watching.
Reality TV
Alissa Anderson, Derby freshman, watches MTV’s reality show Jersey Shore religiously on Thursday nights. “It had crazy elements and the people were so dynamic and different,” Anderson says. “The camera provokes people to act crazy.”
From fighting to partying, MTV’s camera lens focused on young Italian-Americans living together who were known for their wild antics and quotable one-liners.
People watching by the numbers
6.6 billion: the number of video streams on YouTube, which was the No. 1 online video brand in January.
Seven hours: the average time spent per person per month on Facebook in the U.S. in January.
579 percent: the year-over-year increase in unique visitors on Twitter from 2.7 million in December 2008 to 18.1 million users in December 2009.
23.9 million: the number of viewers who watched Fox’s American Idol, which was the most-watched reality show in broadcast TV the week of February 15.
“I think people like to live vicariously through other people,” says Scott Testa, media consultant and professor of business administration at Cabrini College in Philadelphia. “People like situations that maybe they wouldn’t do in their own lives, but they enjoy watching other people do it.”
It’s a form of escapism from your normal life. Testa says reality shows such as Jersey Shore can be appealing because of this train wreck factor — it’s a horrible sight, but you can’t look away. He says people subconsciously compare themselves to others, so knowing our lives aren’t as bad as some people on TV is a satisfying thought.
Testa says some characters who know they’re being watched might act in ways that aren’t consistent with their regular actions. He says although some reality shows might skew actual reality and behaviors, viewers respond to the exaggerated characters because they evoke strong emotions, which translate to the screen well. He says sometimes the more outrageous the behavior, the bigger the audience.
Video sharing
YouTube has become a favorite pastime for Megan Baumchen, Sunrise Beach, Mo., senior, and her roommates. She says she enjoys the sense of anonymity when it comes to watching others for entertainment.
“It’s this platform that allows people to have their voice out there,” says Lauren Sammak, senior manager of digital publicity at Fanscape, an online digital word-of-mouth marketing agency. She says YouTube satisfies our desire to connect with others because people who upload videos want to be watched and to feel as if they exist and are affecting the world.
The people who upload videos are also subject to scrutiny by those who are watching them. Sammak says YouTube provides for discussion through commenting, but allows for freedom of opinions. YouTube profiles often reveal a limited amount of information about people, which maintains anonymity when making good or bad comments. “You can feel more free to say whatever you want because you’re not worried about it going back to you,” Sammak says.
Social networking
Anderson says the popularity of Facebook can satisfy our basic curiosities for others. “Instead of getting to know someone first you check their Facebook instead,” Anderson says. “It’s just nice to be able to get a peek in on their life before you actually meet them.”
Social networking helps us get a closer sense of someone’s personality and has amplified our natural tendency to observe, Testa says. He says there are those who like to know everyone’s business and those who like to tell everyone their business, which makes Facebook perfect for those two groups.
But knowing other people’s business is not always a bad thing. Facebook is a platform where people can share a common interest. You may discover that you have more in common with a stranger than you think.
Microblogging
Twitter allows people to follow others, particularly the whereabouts of celebrities. For Baumchen, checking her Twitter account on her smart phone has become routine along with checking her e-mail and Facebook. She follows celebrities such as cast members of Fox’s TV show Glee. “It’s good to see that they’re normal everyday people just like we are, and they do the same things that we do,” Baumchen says.
Although celebrities might seem untouchable, Sammak says when following celebrities on Twitter people feel included in their world on a more personal level. “You feel like you’re their friend,” Sammak says.
She says in today’s busy society, mobile applications allow curious individuals to know the activities of others quickly.
Location-awareness technology
Location GPS-based phone applications such as Foursquare are taking people watching into the future. Foursquare allows you to use your phone to “check-in” your current location. Whether you’re at the bar or movies, you can manage your privacy settings and alert your friends about your whereabouts. It’s like a friend-finder. “It’s an easy way to meet up with people, but it’s also a little crazy to know where someone is at every step of their day,” Sammak says.
It’s also a phone game where you gain points the more times you “check-in” at a certain place. Whether it’s a free hotel stay or latte, if you accumulate the most points you are deemed the “mayor” of that place and may be offered freebies by marketers monitoring your moves.
Modern-day
Instead of being shackled to your computer or TV screen, location awareness technology allows you to actually meet the people you are watching.
“By nature, we’re curious. We’re social,” Testa says. “When you take a medium that allows us to be more social and more curious when it comes to the activities of others, you’re going to have an audience.”
Time spent peeping TV, computer and cell phone screens is increasing, which reveals something about our character — we’re a peering culture.
Following has never been so easy
A picture really is worth 1,000 words.
Location, location, location
Geographically-based social media offer perks at local businesses.
In 140 characters or less
The simplistically designed social medium Twitter answers more questions than, ‘What are ...
Montemayor: Outrage saves social media
SEC’s recent decision to allow tweeting at sports events is a victory ...
Rock Chalk Social-Media-Hawk
KU ranked No. 8 in the nation for college social media savvy, ...
Our electronic addiction
When did digital communication get so controversial and why are we so ...
Welcome to the World of 'You'
Move over Facebook, step aside MySpace: a new online community called YouTube ...
Q & A: Glozell Green
Because we have questions. Celebrities have answers.
Jayhawks are flocking to Twitter
KU groups on Twitter include coalitions, museums, Underground.
Katz: Self-imposed target
Willingness to dish out personal information helps advertisers zone in on customers.
DISCONNECTED: A day without media
Could you survive it?
Q&A with dating show contestant and alumna
Cassie Rupp talks with The Kansan about her experience on CMT's "Sweet ...
The Beak: Debut edition, with Naismith, Maddow, ...
On-campus news-you-can-use from our latest experiment, a daily blog.
Jayplay says...
Things you should watch
Q&A: Eric Frederic of Wallpaper.
Because we have questions. Celebrities have answers.
Think before you tweet
Social networking sites can provide too much personal information for others.
Privacy matters
How your Facebook profile could hurt your job prospects.
YouTube video featuring students in drag goes ...
Former student’s version of Lady Gaga’s “Telephone” has more than 11 million ...
Nichols: Why an old person shouldn't make ...
Opportunity calls
How to get the most out of your internship.
Mangino’s sideline rant goes public
At the end of his 77-yard punt return touchdown against Central Michigan, ...
Making alternative music
Ditch the rhythm guitar and pick up a ukulele for an easier ...
Tweeting your way into a career
Can social media really connect you with the job market?
Club makes waves at Clinton Lake
Whatever your experience, the KU Wakeboard Club offers the chance for anyone ...
Esposito: Streaming video makes fashion accessible
New trend in fashion: Streaming video live from Fashion Week.
Keeping personal information from cyber crime
Personal information can be accessed by hackers and thieves in an instant ...
Fox News picks fight with Muppets movie
A Fox anchor accused the movie of being liberal and anti-business.
Second education
KU joins the list of universities using the virtual world of Second ...
Culture shock
Traveling far from home can jolt your system and derail your confidence, ...
Keying in on germs
The surfaces of public computer keyboards harbor hundreds of germs and bacteria. ...
Cohen: Could grass be greener on the ...
The Internet, though popular, is no substitute for real life.
A Shore Phenomenon
What's in the water at Jersey Shore?
Students follow national voting trend
Candidates uses social networks to reach out to the youth vote
Q&A: Sam Adams
Because we have questions. Celebrities have answers.
Amidst smartphone popularity, regular phones will incorporate ...
Cell phone users without data plans still have the opportunity to use ...
Editor's note: Student Senate Debate
Student Senate presidential and vice-presidential coalition candidates will square off tonight at ...
Q&A with Jeff Marx, co-creator of Broadway ...
Because we have questions. Celebrities have answers.
Morning Brew: Soccer should not be ignored
U.S. World Cup qualifying game against Honduras went largely unnoticed.
Good for you/bad for you
Watching late night shows could be disrupting your sleep.
Sexually (inter)Active: Guide to year-round satisfaction
Our panelists discuss how to keep relationships passionate throughout the year.
Kansas Jayhawk fans hold aloft a reproduction of ...
2 comments
Erin Saupe, a Ph.D. student from St. Cloud, ...
1 comment
0 comments
Armed robbers continue to threaten.
3 comments
KUnited presidential candidate Libby Johnson and vice presidential ...
1 comment
Comments
Modern-day people watching
Awesome post! VideoSharing is ubiquitous nowadays, along with social networking. What were once two foreign inventions for entertainment and networking are now the most used inventions in the universe. Be honest, we all go to facebook, youtube, reelspark, and twitter.
Modern-day people watching
I dont know how to edit a comment once it is posted. I meant to say youtube, facebook, and twitter, and then mention new comers chatroulette and reelspark.
Sign in to comment
Or login with:
OpenID