Morning Brew: Shopping is a full-contact sport

It is spring and that means new shorts, shoes, skirts and heels — every season is an excuse for new footwear.

While I like the idea of shopping, the actual act is something to dread — paying money to spend all day in a mall full of crying kids, texting teenagers and passive-aggressive sales associates. Then you have to try and squeeze yourself into sizes that fit before Christmas, refusing to believe that the extra tray of fudge is now residing on your hips. It’s not exactly what I would call fun. Shopping should be a sport. It combines the strategy of golf, endurance of cross-country skiing and physical toughness of hockey.

To begin with, it’s highly aerobic. You power-walk through miles and miles of stores, many times in uncomfortable shoes (I would like to see the Royals work out in pumps.) You hurdle over dropped clothes and small children to reach the sale section at Macy’s.

And when you’ve finally made your purchase, there’s the eye-contact death sprint to the cashier. It happens oh-so-casually. You make your way to the cash register when you see someone else approaching from the opposite end of the store. You make awkward eye contact as you both quicken your pace. Before you know it, you’re both at the pace of a receiver cutting downfield without actually running (mall walking at its finest)—the intensity heightens and heightens until finally one of you reaches the register a split second before the other. Good shopmanship requires you to passively ask, “Oh, sorry, did I take your spot?” The loser then insists you didn’t, giving you a stare that would freeze the soul of Ray Lewis.

Shopping is a physical workout as well. You scour the store looking for anything that will fit and grab each item. Before you know it you have pounds and pounds of shirts, shoes, and pants ­­— at least until you go to the changing room and the sales assistant gives you a you-had-better-hang-all-of-those-clothes-back-up-or-else-I-will-ninja-stab-you-with-this-coat-hanger kind of look.

And if you’ve ever shopped during Black Friday or within a week of Christmas, the physicality goes to a whole new level. It’s like comparing synchronized swimming to rugby. The store is filled with over-caffeinated, underslept women looking for the best deal. It all starts with a massive huddle at the doors of the mall resembling the start of the New York City Marathon. When the doors open, it’s every man or woman for his or herself.

Victoria’s Secret probably sees the height of the brutality. Women hip-check and box out other women to find the perfect little piece of fabric. There are bins and bins of eye-poking, nail-scratching frenzies to find the perfect bra-panty combo. It’s like the bottom of a football dogpile, but on PMS.

By the end of a day at the mall, you feel sore, tired and downtrodden. Your feet ache and you’re close to tears. Some days you win and you come out with a killer outfit, but other days you come out empty-handed. But it’s OK, because it’s all for the sport of shopping.

 

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