Brew: Ads that belittle women ruin their credibility

Interesting take. I thought it was a completely sexist commercial against men. The message was that men aren't allowed to like what they like - otherwise they are kicked to the curb. But now I see that it can offend women too. Boycott McDonalds!

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• Posted by dejour on March 14, 2011 at 8:30 p.m.
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Brew: Ads that belittle women ruin their credibility

You let a commercial offend you. This is typical of women, and it's exactly the reason why the guy gave the answer he did: women assume that everything in the world is about them. This commercial has nothing to do with you. That couple has nothing to do with you. Men don't typically put themselves in other people's places because, obviously, we are not those people. At least when it comes to commercials this should be true. Maybe it's just me, but I'm not offended by mcdonalds commercials or any other kind of commercial.

If anything the ad would be sexist towards men: you can't have what you want. Perhaps the message is "but at mcdonalds you can have what you want."

Instead of getting all mad that some woman on tv is controlling, self-centered and manipulative, you should realize that that man would MUCH rather date you, a woman who likes sports, than a woman who doesn't. Instead of being offended, you should feel glad that men like sports and so do you - you have a common interest that often divides rather than brings together.

It's just a commercial. Most women don't like sports. Most men do. Not all guys are into sports, either. Should they be offended because they're not masculine enough? Again, it's a commercial. Stop watching tv if you can't handle it.

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• Posted by omfg99 on March 14, 2011 at 8:44 p.m.
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Brew: Ads that belittle women ruin their credibility

Boring. You're telling me that commercials sometimes offend and alienate? Say it ain't so!

If the ad showed fat people, you'd say it stereotyped fatties chowing down at McDonalds. They showed skinny people, so you claim it's not realistic instead. It's all well and good that you love your Sunday sports, but the reality of America is that it's usually men watching sports and women who would rather do something else. Maybe it's a stereotype, but it's also a TRUE one. So first you denigrate the commercial for NOT conforming to reality, and then you denigrate it because it DID conform to reality.

Make up your mind.

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• Posted by NarCap on March 14, 2011 at 9:48 p.m.
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Brew: Ads that belittle women ruin their credibility

I keep going to the local McDonalds waiting to the see the synchronized latte drinking team but never do.

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• Posted by Calvin on March 15, 2011 at 12:16 a.m.
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Brew: Ads that belittle women ruin their credibility

I loved this, but I do wonder why you chose the line, "I am not a feminist by any means," as if being a feminist--or not going out of your way to explain that you are not-- ruins your credibility. I would argue that anyone who battles the gender stereotypes is, in fact, a feminist. These are the people who fought for the right to vote, for birth control, against marital rape, yada yada yada. Is it so bad to be a feminist? Thank you for being brave enough to see a stereotype and actually say something about it. The "this is just how things are" argument really needs to make its way out of society. Not every man likes sports. Not every woman doesn't.

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• Posted by paige on March 15, 2011 at 3:35 p.m.
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Brew: Ads that belittle women ruin their credibility

Do you believe that male and female co-workers should be paid the same for doing the same work? Then you're a feminist. It's an okay thing to be. I am a male feminist, and I grew up in a feminist household. My father is also a feminist. My sons are, too.

Maybe what you are not is a raging humorless FEMINIST?

Thank you.

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• Posted by blackmug on March 15, 2011 at 4:37 p.m.
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Brew: Ads that belittle women ruin their credibility

Being paid the same amount of money for the same amount of work, not effort, but work is not feminism. It is called common sense and capitalism.

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• Posted by Calvin on March 15, 2011 at 9:56 p.m.
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Brew: Ads that belittle women ruin their credibility

Women and men are paid the same amount for the same work. The wage gap exists because fewer women than men choose career, high-paying jobs. I have yet to work anywhere that my female coworkers received less than I did for the same job.

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• Posted by omfg99 on March 15, 2011 at 11:19 p.m.
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Brew: Ads that belittle women ruin their credibility

Let's be real. When the wage gap is talked about, it's basically an attempt to smear businesses with the "sexist" label.

There are obviously a number of reasons why women make less than men. As omfg99 said, fewer women choose the more career-oriented, higher-paying jobs. Many choose to work at lower wages for the flexibility it gives them for a home life. The important thing to realize is this is not forced upon anyone.

Don't people realize that most salaries are negotiated? It's called haggling. Maybe men are just better at haggling for higher wages than women. I mean after all, we are more aggressive and brutish, generally speaking, right?

Haven't we all had that conversation with a hiring manager? "What are your salary requirements?" Are they supposed to say, "You want $45,000 a year? Well, that's great and all, but we hired a guy last week for $53,000, so I'm afraid we'll have to give you $8,000 more per year that we didn't have to. We wouldn't want to be unfair."

There are some jobs of course, where the wage is set and you can't negotiate. In those places, I've never, ever seen a place that hired women for less than the men. In fact, at my last job the hiring manager got fired because he kept giving preference to women in interviews.

Every week there would be a training class of 12 or so people, and three-fourths would be women. Makes sense to me, I'd rather hire women any day of the week, personally - but management canned him for it, I guess.

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• Posted by NarCap on March 16, 2011 at 12:26 a.m.
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Brew: Ads that belittle women ruin their credibility

I worked in construction for ten years where the accidental death rate was 97% for men and 3% for women. Where was the parity then? Don't even ask about the serious injury rate. Seems that stupid guys are willing to put themselves at risk when a women asks for help instead of doing her own job. Count me as one of them and I still have the burn marks to prove it.

I have a question; what about ads that make men out to the lesser of the two sexes? For instance, the woman asks the man sitting by the pool whether he wants to clean the pool or wash the windows. He jumps at the pool because he doesn't know about this new cleaning product. So he is lazy for taking the easy task and he is stupid for not buying the home cleaning supplies.

I recall Jimmy "JJ" Walker one time in KC, he said that in comedy someone has to take the pie. He was speaking in reference to how some humor is considered sexist or racist because it belittles someone. He said again, someone has to take the pie.

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• Posted by Calvin on March 16, 2011 at 1:22 a.m.
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