Coffee inescapable in modern society

Around 50 percent of the adult population of the United States drinks coffee regularly, according to the National Coffee Association. I count myself among the most religiously-addicted coffee drinkers of the population; somewhere along the line of my college education, being a full-time student and working around 30 hours a week instilled enough curiosity in me to eventually try it out, and my need for a daily caffeine fix was born.

The fact that I even tried coffee in the first place points to something larger in our culture. I saw others drinking it and heard how others see it as a studying savior. In terms of these drinkers, there are ritual drinkers who need those cups to get through their day (I’m beginning to become one of them), but there are also drinkers who drink just to join the party. Coffee has clearly carved out a large portion of the population and nabs more and more people every day.

The ready availability of coffee shops and the frequency by which we visit them also points to this larger trend. Think about the last time you were asked by a friend if you wanted to go grab a cup of coffee and catch up, or chose a study location on campus or downtown only because there was a barista within reach. If you name off the top ten places to study in Lawrence, you’d be hard-pressed to find one that isn’t blessed by the coffee fairy. Why has this crutch become so popular in our culture?

I have some friends who will only drink it cold, and others who prefer it as steamy as possible. Then, I have certain friends who barely even like coffee, yet still drink it anyway. I would compare it with watching a certain TV show just because of its extreme popularity with friends (Jersey Shore, anyone?). As social beings, we don’t want to be left out, and we’ll watch something that we don’t enjoy just because we want to be a part of the conversation.

Once something takes root in a certain culture and manages to retain popularity over a sustained period of time, it becomes standard and changes at a very slow pace. We see this not only with TV shows, but with legislation and current fashions. Prolonged change is difficult.

Because of how our culture is structured, coffee’s essential spot won’t be broken anytime soon: Rough work hours and the amount of schoolwork to be accomplished breeds the need for a cup of Joe. But wait, coffee costs money? Well, thankfully you have a job.

Coffee isn’t going anywhere. Coffee will live for ages in shops, grocery stores, your kitchen counter, and as a necessary accessory to the fabric of your day. It isn’t a fad like certain drinks of choice and other material objects. Its hold on us has led it to be a cultural staple, no matter if we prefer it black, iced, as watered down as possible, or, dare I say it, not at all.

Salsbury is a senior in English, history of art, and global and international studies from Chapman.

 

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