Touchdown Tuesdays offer thrifty shopping
Bookstore promotion attracts business, builds excitement for upcoming games
The 5 percent discount KU bookstores offer for each touchdown the Jayhawks score at home and away games has grown in popularity with the recent success of the team.
Tuesday, October 23rd, 2007
Today students can receive a 10 percent discount on merchandise at all KU bookstores, including the Web site, as part of the Touchdown Tuesdays promotion. The promotion, which offers students a 5 percent discount for each touchdown the Jayhawks score at the previous Saturday’s game, has been more popular than ever because of the team’s recent success.
Going into the game against Colorado, the Jayhawks were ranked third nationally for most points scored per game with an average of 50.3. The bookstore discount increases with each touchdown to a maximum of 30 percent. The promotion includes both home and away games, and the bookstores already have had five Tuesdays with 30 percent discounts.
“There has been a lot of response this year,” KU Bookstore merchandise manager Kathy Schoenwandt said. “People are excited, and it’s because of the combination of the success of the football team and the high-scoring games.”
Touchdown Tuesdays began about 10 years ago, but this is the first year that the promotion has been advertised on the scoreboard during home games.
Schoenwandt said the stores’ sales had increased during September.
“It’s a win-win, because it’s good for us as far as sales, and it’s good for the customers,” Schoenwandt said.
Adam Brunsen, St. Louis senior, said this was the first year he had heard about Touchdown Tuesdays because it was widely marketed.
Jackie Miller, Peck sophomore, said she was a huge football fan and bought items on Touchdown Tuesdays to wear to the games.
“Every time it gets up to 30 percent, you can usually find me down there buying something,” Miller said.
Valerie Coyle, KU bookstore marketing coordinator, said that most people bought clothing on Touchdown Tuesdays, but she said she had seen people in buying other items and tailgating tools for the next game.
“It’s a fun promotion as well, because it gets people excited for the game,” Coyle said.
The bookstore does get busy on Tuesdays, but Schoenwandt said the store tried to staff up as much as possible.
“It’s pretty much all hands on deck,” Schoenwandt said. “A lot of people come out from behind their desks and go work the floor.”
— Edited by Elizabeth Cattell
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