Bookstores offer discount for teams success.
For each touchdown the football team scores University and local bookstores offer percentage off.
Shoppers receive up to 30 to 35 percent markdown depending on what shop they go to.
Wednesday, October 24th, 2007
Other bookstores in Lawrence are offering promotions similar to the Kansas Bookstores’ Touchdown Tuesdays on campus.
Jayhawk Bookstore has Monday Madness, which gives customers 10 percent off for the first two touchdowns and five additional percent off for each touchdown after that, up to 35 percent on Mondays after games.
Jayhawk Bookstore, 1420 Crescent Rd., has been doing the promotion for 10 to 12 years, but Jinny Kems, Jayhawk Bookstore assistant floor manager, said the Jayhawks’ success has helped.
“It’s successful every year, but people have been more excited about it this year,” Kems said.
University Book Shop, 1116 W. 23rd St., began doing Touchdown Tuesdays the same way as stores on campus, offering five percent off for each touchdown scored, up to 30 percent total.
“So many people heard the ads on the radio and other places, and came in here thinking that we were the ones sponsoring it, so we started honoring the same discount,” Brad Heins, University Book Shop manager, said.
The Touchdown Tuesday discounts on campus are available at the Kansas Union, Burge Union, Edwards Campus, Oread Books, KUBookstores.com and the Art and Design Shop.
— Edited by Ashlee Kieler
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