Back in the ‘80s, a pair of dyed green jeans might be exactly what you were looking for on a Saturday shopping spree. Today, the green theme is even more prevalent, but it doesn’t rely on a dye job.
The universal clothing item is traditionally made of denim, which is made from cotton. Commercial cotton growers usually use large amounts of pesticides, herbicides and fertilizers. By using organic cotton or other fibers such as hemp, jeans can be more environmentally friendly. Some manufacturers of blue jeans have decided to surf the green wave and make their products not just eco-friendly, but eco-fabulous.
The organic clothing company Loomstate uses raw organic cotton yarn to create jeans both eco-conscious and body-conscious in styles for men and women. The jeans run between $150-$175 a pair. The Web site www.treehugger.com provides guys and girls with lists of styles and benefits for sustainable jeans from companies such as Mavi, Edun and Planet Earth Green Label. Levi’s also put an organic twist on their classic jeans creating a line conveniently called “Levi’s Eco.” The jeans are 100 percent organic cotton and use recycled buttons, rivets and zippers. Prices fall anywhere between $68 to $245 a pair.
“With the growing awareness of environmental issues, it’s becoming more important to do our part to help,” says Amber McCallum, accounting executive at Mavi Jeans USA. “Young people are getting more involved with the environment, and we want to keep up. Organic denim definitely helps with the next steps towards saving the environment. Every little bit helps.”
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